For believers of console wars, the difficult time came: 6 of the 10 best -selling games on the PlayStation in the second quarter of 2025 … published by Microsoft. Gamesindustry.biz information portal speakWhy this Microsoft success may be a sign of a global trend.
Can name Microsoft's victory, this will grasp the position of the best third publisher in the industry? Or is it the victory of Sony, whom PlayStation forced the opponent in the market to release once the exclusive games on PS5? The truth somewhere in the middle is good news for both companies.
The ideal industrial model is simple. Each owner wants to sell exclusive games on their own devices, because they have higher specific profits. But if for some reason, this is impossible, then the next best choice is to sell your game on the platform of others or sell other people's games yourself.
Microsoft will completely not give up the world, in which Xbox dominates the market of gaming devices, but there is no world in reality. Even if the Xbox market share is much higher than now, the publisher changes in the direction of selling his games on other platforms that are really guaranteed at the time when managers signed the purchase of Activision Blizzard. And Sony does not mind – PlayStation needs excellent games, and that is not important to publish them and where they appear first.
Logic has led to Microsoft for this solution that can be traced to the relatively defeated trade indicators from the PlayStation and Switch. There is nothing unusual in this decision. It is part of a broader trend for multi -platform release, also related to Sony. Just situations ordered for Microsoft to come to the clear conclusion of the first time. Xbox users are smaller than the PS5, but it is still 30 with something millions of people, but Sony's products are simply not achieved.
In this situation, any publisher must calculate what is more important to him: the potential sales of the game on the basis of competitors or its potential value as an exclusive on his own platform. This equation has many variables, but the lock is quite easy to understand. Is the potential for the development of the audience on the indigenous platform of Muslims? Which new object's weight can attract monopoly, and can it sell the control panel to the user? What threat represents the competitor's platform?
The results of the equation vary depending on which game to consider. At the very least, if we talk about Sony games, the trade benefits from the new market's insurance scope certainly far beyond the potential of monopoly for the main sale of PlayStation. Moreover, Microsoft does not particularly cause any threat to Sony devices in most areas.
Publishers and foundations are trying to find development opportunities everywhere, and this is not really the same as the driver's console warriors. On forums and social networks, a local scandal broke out when Sony published a recruitment position of the PlayStation Studios's commercial strategy director on other websites. Specifically, Steam, Epic Games Store, Xbox, Nintendo and smartphones. Description of this position is quite faint, but it is enough to strengthen rumors about the release of Sony Games on Xbox and Switch. And recently celebrated the release of Microsoft Games on PS5 began to get angry for the opposite reason.
Even if the recruitment position does not mean that Sony will really release its large elimination on Xbox, everyone understands the wind blowing. Of course, Sony does not face the same pressure as Microsoft, but corporations also need to increase the audience to maintain business in good health.
The current control panel is almost no discount throughout their life cycle is also very important. And this means that gamers cannot, as before, buys other control panels to Zashevoi closer to the end of their support to catch up with the lost exclusion. Today it is a more expensive and less popular offer; It is difficult to attract Xbox owners on PlayStation. So why not make money by selling them at least part of the product line of exclusive games?
The playstation category is very wide and the old games are very good to switch to other systems – they can choose good profits for many years after release and become a solid ad for its own platform or franchise. For example, it is not difficult to imagine that Ghost of Tsushima can reach Xbox and convert 2 before releasing Ghost of Yotei on PS5. Of course, in this specific case, the time has been lost, but something similar can become a reality in the future.
Nintendo is slightly out of the common line, because the company's gaming devices often sell games, not vice versa. But the competition of Sony and Microsoft will definitely be calmed down by copper dependence. They need each other as big publishers and are the main owners of the platforms that you can release the game.
